So, you've decided to open up a sandwich shop as your business. It's actually a great business to operate, as many people opt for sandwiches as their go-to lunch choice, especially those who are on-the-go. However, this doesn't mean that it isn't going to require some effort and hard work on your part. With that being said, here are a few tips that will help you get started in getting your business off the ground and hopefully lead you to running a successful venture:
Tip #1: Get the Right Equipment.
In order to run a successful sandwich shop, you must have the appropriate equipment. This includes a panini machine, a grill, a dishwasher and a sink. It also includes the equipment to create a food preparation area and display cases.
Tip #2: Think About How You Will Spread the Word.
You can't just open up your shop and expect customers to come rushing in. While this may work pretty well depending on your location, it is still important to advertise and expose your brand. You can hire a professional that specializes in brand marketing or you can do it on your own. You will want to create a Facebook page (as well as other social media pages) for your business and create online promotions to lure local customers into your store. You will also want to run advertisements in local papers and on the radio. Other ideas include loyalty cards, mobile food trucks, referral incentives, etc.
Tip #3: Focus on Your Packaging.
You need to consider the packaging that you will use for your sandwiches. You could opt for generic packaging, as this will be cheaper, but you will miss out on the extra opportunity to spread the word about your brand. By getting your logo printed on the wrapper, it is a cheap way to get your customers to get your sandwich shop's name out there. Keep in mind that since some of your sandwiches and products will be sold hot that you may want to think about foil packaging to help retain the heat.
Tip #4: Consider Having a "Sandwich of the Week".
To help you with your ingredient inventory, reduce waste, and keep things unique and fresh at the shop with your customers, you could consider marketing a specialty sandwich each week. It is a great way to keep customers coming back to your shop each week because they will be interested in finding out what the new "Sandwich of the Week" is and giving it a try.